In our day and age, as computers become more and more user-friendly and web-building tools that can be used by a 5 or 85 year old alike, it is tempting to get your nephew to build the website for you, or to write your blog.
To DIY or not to DIY?
The desire to do it yourself is an understandable one. It saves you money (after all, hiring a specialist is not inexpensive). It is also appealing to do something yourself and then stand back to admire your achievement. We do it when we decorate our own homes, fix our bikes and do our own backyard landscaping. There are fields, however, where doing it yourself is not a very good idea, and web development is definitely one of them.
You wouldn’t do your own dental work, right? Same with finances we go to an accountant to do our tax returns, especially if we are running a business. Web development is often in the middle ground where you can likely do some of it yourself, but here are 3 good reasons not to:
Time is Money. This means that it is better to focus on your own work and let professionals do the web development project for you. Spending days where an expert would spend mere hours just doesn’t make sense. The less time will be spent on it, the sooner your web page will go online and start working for you. We have seen DIY web development projects take months to complete when our team would have them finished and launched in a matter of a week or two.
Quality to Impress. This has to do with both web development / design, and blogging. Unless you have a perfect understanding of your customer’s or visitor’s needs, it is hard to make sure the written and visual content will be appealing. The command of English is important as well. A poorly written page (poor grammar, awkward sentence structure) will repel customers and distantiate people from your business. Your home’s interior design is something that affects only yourself, whereas your website should please and interest as many people as possible. Quality design and well written copy, therefore, are an absolute must.
Market Reach. There is an additional aspect to your web development project, which is not immediately visible. Under the exterior decorations and the verbal content, there is the site’s SEO, which influences its ranking in Google searches. An amateur web designer may (after spending countless hours working on a single website) achieve a good look to it. Getting the site to surface in Google searches is a whole different story. If you want your site to be searchable in its industry, investing in expert web development is absolutely necessary.
The more complicated the web development world becomes, the more demanding it is of your website. To ensure that it looks good, attracts readers and customers, opens properly on mobile pages and generally helps your advancement, contact a web development company and have it built by professionals. It is worth it.
Associated tags: SEO, Content