| |
Mobile Websites |
Mobile App |
| Easy to use |
Yes |
Yes |
| Can work offline (Without internet) |
Websites will always require internet access |
May be required only at download stage |
| Can be sold in an app store |
Access to the website can be sold online |
Apps can be sold, but a big cut of each sale will stay with the platform owner (Apple, Android, Blackberry ...) |
| Compatibility |
Website will work on all mobile platforms (iPhone, Android, Blackberry ...) |
Different applications needs to be developed for each platform |
| Updating |
Once a website is updated all users will see the updates without delay |
Need to release new version and people who will refuse to upgrade will not get new changes |
| Life Cycle |
A mobile website cannot be deleted from the device |
Apps are deleted and on average mobile users uninstall apps within the first 30 days |
| Cost and Time |
Cheaper and faster in design and development |
Apps development is more expensive and requires more time |
| Maintenance |
Less expenses and much less time. Only requires an update to the website |
Much more expensive and timely: requires modification of apps for each platform, resubmission to app stores |
| Interactivity |
Apple does not support flash yet, so mobile web development is not an ideal choice for this |
Can be done |
| Marketing |
Messages about the website need to be delivered to all potential users |
App store is a good place for initial advertizing without additional costs |
