This is a topic for a thesis if we ever saw one. We will, however, try to give you a detailed answer here, as much as the length of this column allows. The simple truth is that nearly every and any business should have a website, and the reasons for this are many and varied.
Before going into detail about the types of businesses that need web development most and the specific reasons why, here is the gist of it: First of all, your customers are expecting you to have a website. Second, it is not all that expensive. Third, the benefits of having one are immense.
Let’s go over the main two reasons.
Presence. Very simple - if you don’t have a website, you pretty much do not exist. How so? Let’s say you meet someone in a networking event. They give you a card, you give them a card. Their card has a name, a phone number, and an address. So, to find out what they are all about, you will need to drive to their store or spend time over the phone, right? Add a website address to that card and all of a sudden, their business (store, service, restaurant) is a click away!
Searchability. With a website, especially if your web developer did a good job and set up a Mobile-Friendly version, you don’t even need to go around handing your card anymore. People will be able to locate you all by themselves, just by opening their mobile phone and finding you in the neighborhood.
This actually brings us to the list of businesses that absolutely must have a website. The principle is this: you work in a neighborhood and most of your clientele find you on the map by looking for your type of business/service online. Everyone needs your service and every single person who moves into the neighborhood will search for you. They will either find you or not. They will, if you have a website. If you don’t, they will find your competitor a few blocks away.
Here are a few examples:
This is just a short list, but you get the idea. A single click and you are either there or not, and if not - they will not stop to look again.
If that is not enough, here are a few more good reasons to invest in web development:
Your business will gain credibility. A website with a professional design sells. Simple.
It saves you money. Setting up the website will not be free, but once it’s up and running, you will find that it is capable to save you hundreds of dollars on advertising costs.
It keeps your customers informed and interested. Posting the menus, services and daily deals helps engage people and drive sales. And you don’t have to lift a finger! It’s all automated.
This was only the edge of the iceberg. Stay tuned for more updates on what our web development team can do for you